EXPANDEDD / MUSIC ADSCAMPAIGN BUILDER · 01 / 04

CREATE CAMPAIGN

Turn a Spotify link into a launch-ready Meta campaign.

Set up the campaign brief first. Your release data, audience, budget and creative direction will feed the campaign build.

01 · Campaign brief

Paste a public Spotify link to continue.

Campaign start date
‍

Market preview

Select a market to preview countries

MVP mode: this prepares the campaign brief. Live Meta launch requires a connected ad account and secure API layer.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

03 · Connect Meta when ready

The production version will use a secure backend for OAuth and Meta Marketing API calls. Spotify metadata can validate and enrich the destination. No ad credentials belong in Webflow client-side code.

02 · CAMPAIGN PLAN

Your campaign structure is ready to review.

A practical starting point based on your release goal, budget, duration and selected markets. Nothing is launched from this screen.

OBJECTIVE
Promote a release
DESTINATION
Spotify
BUDGET
$140 total
MARKET PRESET
Tier 1 — Premium markets
RECOMMENDED STRUCTURE

1. Prospecting — reach new listeners using music-relevant audiences.

2. Creative testing — start with multiple hooks and formats to identify the strongest performer.

3. Optimization — shift budget toward the combinations generating the strongest Spotify traffic signals.

Review creativeConnect Meta later

Planning mode only. Live campaign creation requires a connected Meta ad account and a secure server-side integration.

03 · CREATIVE UPLOADS

Build the ads around the music.

Upload up to 3 finished videos for this Meta campaign. EXPANDEDD will use each video as a separate creative so Meta can learn which one performs best.

CONCEPT 01

The hook

Lead with the strongest emotional or sonic moment from the release.

Short-form video · 9:16
CONCEPT 02

The story

Give listeners a reason to care, using the artist, release or moment behind the track.

Video / carousel · 4:5
CONCEPT 03

The discovery

Position the release as something a new listener should hear right now.

Static / video · 1:1
COPY STARTERS

Primary text: “New music for your next repeat.”

Headline: “Listen on Spotify”

CTA: “Listen now”

Upload videos

Upload 1–3 videos. MP4 or MOV. Each video becomes its own Meta ad creative and enters the same campaign learning process.

04 · AUDIENCE SETUP

Reach people who are likely to care about the music.

Use the market preset as the geographic starting point, then separate discovery audiences from people who already know the artist or release.

01 · PROSPECTING

New listeners

People selected from the campaign markets with music-relevant interests and discovery signals.

02 · ENGAGED

Warm listeners

People who have interacted with the artist, content or campaign where the required audience signals are available.

03 · RETARGETING

Return visitors

Re-engage eligible website or campaign audiences when enough first-party signals exist.

AUDIENCE PRESET
Tier 1 — Premium markets

US · UK · Canada · Australia · Germany · France · Netherlands · Sweden · Norway · Denmark

Preset
TARGETING SIGNALS
Genre · artists · listening interests · discovery behavior
AUDIENCE CONTROL
Keep presets editable before launch
Review audience

Actual audience availability, targeting options and estimated reach depend on the connected Meta account, campaign objective and Meta's current ad policies.

05 · FINAL REVIEW

Everything is ready for the final connection.

Review the campaign before connecting a Meta ad account. Nothing will be published until you explicitly launch it.

CAMPAIGN
Spotify music promotion

Objective and destination configured

BUDGET
$140 total

7 days · $20/day

MARKETS
Tier 1 — Premium markets

10-country starting preset

CREATIVE
3 concepts ready for testing

Hook · Story · Discovery

LAUNCH CHECKLIST
✓ Spotify destination configured
✓ Campaign objective selected
✓ Market preset selected
✓ Audience structure prepared
✓ Creative concepts prepared
○ Meta ad account connection required
META CONNECTION

Connect your Meta ad account

The production version should use secure OAuth and a server-side Meta Marketing API integration. Ad account credentials should never be stored in browser code.

Connect Meta
Save campaign draftLaunch campaign

Campaigns are created in PAUSED state for safe review before ad set, creative and ad activation.